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PostPosted: Tue Aug 07, 2018 4:39 pm 
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For Immediate Release: Tuesday, August 7, 2018

Contact: Nicole Hutson nicoleh@dixiebeer.com

The Dixie Brewing Company, LLC. has announced today the company’s restoration of brewing operations to the city of New Orleans as part of a multimillion dollar project on the Industrial Canal in New Orleans East.

Dixie Beer, which was established in New Orleans in 1907, had developed into one of the Gulf South’s iconic craft beer brands, but has been brewed out of state since Hurricane Katrina. Intending to return the beer to its former glory, the late Tom Benson and his wife Gayle, purchased Dixie Brewing Company in 2017. Since the purchase of the brand, Mrs. Benson and her late husband’s intention has been to return the Dixie Beer’s production to New Orleans.

“We are thrilled to be announcing this development here in New Orleans East, as we renovate a building no longer in commerce and turn it into a center of vibrant economic development,” said Gayle Benson. “This is the realization that my late husband Tom (Benson) had and his goal was to bring business to New Orleans and to be able to bring such an iconic brand such as Dixie Beer back where it belongs makes it that much more exciting.”

With today’s announcement, Dixie Brewing Company will renovate and equip an 80,000-square-foot- portion of the former MacFrugal’s building on the Industrial Canal. The brands include Dixie, Dixie Light and Dixie Blackened Voodoo Lager. With brewing operations returning to New Orleans, Dixie Brewing will create jobs for the region in bringing the unused New Orleans East facility back to commerce. As well as creating the manufacturing center for Dixie Beer products, development plans of the project will aim to make the site a consumer destination as well, through the establishment of a brewpub, tours and other recreational amenities.


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PostPosted: Tue Aug 07, 2018 4:46 pm 
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The brewery on Tulane avenue was impressive; I remember dropping off my case of empty long-necks there the day before I left after sophomore year. Went across the street, had a drink or 3 at Nick's. My mom came along, spent an hour talking with Miss Dora.

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PostPosted: Tue Aug 07, 2018 8:35 pm 
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Dixie long necks. Now that’s a nice memory!

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PostPosted: Wed Aug 15, 2018 12:25 pm 
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While discussing bad beers (which the new iteration of Dixie beer certainly is, even if my tastebuds--or maybe just my nostalgic memory--convinces me that old Dixie beer was OK)......

Thought y'all might like this article about Maryland's Eastern Shores, region, and Natty Light

http://bittersoutherner.com/natural-lig ... -maryland/

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PostPosted: Wed Aug 15, 2018 12:36 pm 
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I have had a “new” Dixie longneck...it’s the same stuff I stopped drinking almost 30 years ago. There’s no reason to drink it for parochial reasons, there are at least a score of better tasting locally made beers. In fact, the only way forward for them IMO is to try to get locals to drink it instead of High Life & PBR.

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PostPosted: Wed Aug 15, 2018 12:43 pm 
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Well, I’m no beer aficionado so my memory is probably tainted by vendors with the Dixie backpacks pouring you a beer at your Tulane Stadium seat. Pleasant memory > pleasant beer. Plus, I was 18 so I would have consumed just about anything.

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PostPosted: Wed Aug 15, 2018 12:44 pm 
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TUPF wrote:
Well, I’m no beer aficionado so my memory is probably tainted by vendors with the Dixie backpacks pouring you a beer at your Tulane Stadium seat. Pleasant memory > pleasant beer.

Hence the Natty Light comparison. That's pretty much her argument too.

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PostPosted: Wed Aug 15, 2018 7:17 pm 
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Dixie is awful.. hated it in college... probably would still hate it now unless they improved the recipe. It always tasted too sweet. When they had Generic Beer at the Schwegmann's and Canal Villiere, I preferred it to Dixie

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PostPosted: Wed Aug 15, 2018 7:24 pm 
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Johnny Mac wrote:
It always tasted too sweet.

Sometimes in the Rat, we'd drink it through a straw.


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PostPosted: Wed Aug 15, 2018 9:14 pm 
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Dixie wasn't really around - or at least not in any bars around Tulane - when I was there in the early 90s, but all I ever heard was it was terrible. Never had one.


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PostPosted: Wed Aug 15, 2018 9:35 pm 
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Couldn’t stand it - the taste was awful (same for Falstaff).

Dixie was my Dad’s beer of choice and he always added a half of teaspoon of salt. Nasty!


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PostPosted: Thu Aug 16, 2018 6:27 am 
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I have to admit the case was obtained more for the mystique of picking up and returning the bottles at the brewery. About the only times Dixie was reasonable was with boiled crawfish (somehow its flavor fit the spicy mudbugs), St. Patrick's day (they had kegs that poured green beer) and when it was free.

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PostPosted: Thu Aug 16, 2018 8:36 am 
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Dixie tasted like a "home brew." That's what my uncles drank, so it's all I was exposed to as a kid. Perhaps that's why today I prefer beers from Southeast Asia and Japan.


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PostPosted: Thu Aug 16, 2018 8:39 am 
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TUPF wrote:
Well, I’m no beer aficionado so my memory is probably tainted by vendors with the Dixie backpacks pouring you a beer at your Tulane Stadium seat. Pleasant memory > pleasant beer. Plus, I was 18 so I would have consumed just about anything.

I thought it was Jax that the vendors poured.
I could be wrong though as that is a fifty year-old memory.

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PostPosted: Thu Aug 16, 2018 8:43 am 
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Johnny Mac wrote:
Dixie is awful.. hated it in college... probably would still hate it now unless they improved the recipe. It always tasted too sweet. When they had Generic Beer at the Schwegmann's and Canal Villiere, I preferred it to Dixie


Ok, time for a forty year-old memory:
Schweggman.s beer was labeled “Krewes”. Certainly not to meant to be confused with “Coors”.

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PostPosted: Thu Aug 16, 2018 1:46 pm 
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BC Wave wrote:
Johnny Mac wrote:
Dixie is awful.. hated it in college... probably would still hate it now unless they improved the recipe. It always tasted too sweet. When they had Generic Beer at the Schwegmann's and Canal Villiere, I preferred it to Dixie


Ok, time for a forty year-old memory:
Schweggman.s beer was labeled “Krewes”. Certainly not to meant to be confused with “Coors”.


BC, I mean "Generic" beer, not private label... just said "BEER" on the white can... not sure if you remember the "generic" phase the U.S. went through during the early 80s? Canned goods that just said "Peas", "Corn", etc... they made "Beer" as well. Not sure there were bottles of "Wine" or not.

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PostPosted: Thu Aug 16, 2018 1:51 pm 
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Wow, generic beer. I wasn't old enough to drink in that era, but I have to imagine that was bad.

BTW, has anyone tried Costco Kirkland light beer, the 30 pack of cans for like $11? DON'T.


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PostPosted: Thu Aug 16, 2018 1:56 pm 
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Johnny Mac wrote:
BC Wave wrote:
Johnny Mac wrote:
Dixie is awful.. hated it in college... probably would still hate it now unless they improved the recipe. It always tasted too sweet. When they had Generic Beer at the Schwegmann's and Canal Villiere, I preferred it to Dixie


Ok, time for a forty year-old memory:
Schweggman.s beer was labeled “Krewes”. Certainly not to meant to be confused with “Coors”.


BC, I mean "Generic" beer, not private label... just said "BEER" on the white can... not sure if you remember the "generic" phase the U.S. went through during the early 80s? Canned goods that just said "Peas", "Corn", etc... they made "Beer" as well. Not sure there were bottles of "Wine" or not.

There was fine print that said who the manufacturer was. I suppose it was whichever brewer offered the best deal (excessive warehouse stocks in danger of spoilage?), but every can I looked at was brewed by Falstaff--and that was in Maryland, Virginia, Louisiana, Mississippi, Iowa, and Florida.
But actually, I think it was in the early 70's, not the 80's...for some reason I thought it was before the "Billy Beer" fad during Carter's Administration.


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PostPosted: Thu Aug 16, 2018 1:57 pm 
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Generic was early 80s.


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PostPosted: Thu Aug 16, 2018 2:13 pm 
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This is what it looked like. think it's still available in a lot of places. (Trader Joe's, perhaps?
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PostPosted: Thu Aug 16, 2018 2:32 pm 
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Roller wrote:
This is what it looked like. think it's still available in a lot of places. (Trader Joe's, perhaps?
Image


Not at TJs

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PostPosted: Thu Aug 16, 2018 2:44 pm 
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How can a New Orleans thread that has derailed into generic alcohol not mention the K&B brand booze?


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PostPosted: Thu Aug 16, 2018 3:03 pm 
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Johnny Mac wrote:
BC Wave wrote:
Johnny Mac wrote:
Dixie is awful.. hated it in college... probably would still hate it now unless they improved the recipe. It always tasted too sweet. When they had Generic Beer at the Schwegmann's and Canal Villiere, I preferred it to Dixie


Ok, time for a forty year-old memory:
Schweggman.s beer was labeled “Krewes”. Certainly not to meant to be confused with “Coors”.


BC, I mean "Generic" beer, not private label... just said "BEER" on the white can... not sure if you remember the "generic" phase the U.S. went through during the early 80s? Canned goods that just said "Peas", "Corn", etc... they made "Beer" as well. Not sure there were bottles of "Wine" or not.


Oh yeah, Generic Beer!

I remember the “generic” era and I have a distinct memory of Generic Beer — at Mardi Gras in 1982, two friends of mine had plowed through their selection of Bud and Lowenbrau when they discovered all that was left in their ice chest was a six packo Generic Beer.

One friend grabs a can and pops the top, then proclaims, “Generic Beer from Time Saver
. Tastes shxtty, but it’s cheap”

Other friend: “Tastes shxtty!”

Friend: “It’s cheap!”

This, of course, was a play on the long-runningLite Beer from Miller commercials.

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PostPosted: Thu Aug 16, 2018 3:16 pm 
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GretnaGrn wrote:
How can a New Orleans thread that has derailed into generic alcohol not mention the K&B brand booze?


Taaka vodka

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PostPosted: Thu Aug 16, 2018 3:17 pm 
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BC Wave wrote:
Johnny Mac wrote:
BC Wave wrote:
Johnny Mac wrote:
Dixie is awful.. hated it in college... probably would still hate it now unless they improved the recipe. It always tasted too sweet. When they had Generic Beer at the Schwegmann's and Canal Villiere, I preferred it to Dixie


Ok, time for a forty year-old memory:
Schweggman.s beer was labeled “Krewes”. Certainly not to meant to be confused with “Coors”.


BC, I mean "Generic" beer, not private label... just said "BEER" on the white can... not sure if you remember the "generic" phase the U.S. went through during the early 80s? Canned goods that just said "Peas", "Corn", etc... they made "Beer" as well. Not sure there were bottles of "Wine" or not.


Oh yeah, Generic Beer!

I remember the “generic” era and I have a distinct memory of Generic Beer — at Mardi Gras in 1982, two friends of mine had plowed through their selection of Bud and Lowenbrau when they discovered all that was left in their ice chest was a six packo Generic Beer.

One friend grabs a can and pops the top, then proclaims, “Generic Beer from Time Saver
. Tastes shxtty, but it’s cheap”

Other friend: “Tastes shxtty!”

Friend: “It’s cheap!”

This, of course, was a play on the long-runningLite Beer from Miller commercials.


Speaking of the 80's.... Lowenbrau?....I remember the commercials.... never had it... will look for it next time I go to the liquor store

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